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Rich Thau and Matt Steffee

Rich Thau is the president of the research firm Engagious, which specializes in message testing and message refinement for trade associations and advocacy groups. He is also the moderator of the Swing Voter Project, conducted in partnership with Schlesinger Group.


Matt Steffee is vice president of research services at Engagious.


Articles by Rich Thau and Matt Steffee

February 19, 2024 3:56 am

Pro-Choice Trump-Voting Women Won’t Rescue Biden

Focus groups suggest that they care about the issue, just not enough to split with Trump.
Rich Thau and Matt Steffee
January 10, 2024 5:32 am

Good Luck Finding “Impartial Jurors” for the Trump Trials

People know a lot about Trump and his alleged crimes, have strong feelings about him, and worry about Trump tampering…
Rich Thau and Matt Steffee
July 11, 2023 5:31 am

What an Undecided Trump-Biden Voter Sounds Like

Here’s what they’re struggling with.
Rich Thau and Matt Steffee
August 22, 2022 5:32 am

Florida Swing Voters Aren’t Sold on DeSantis or Rubio 

Trump-to-Biden voters don’t like the Republican incumbents in Florida.
Rich Thau and Matt Steffee
July 22, 2022 5:32 am

Wisconsin Swing Voters Are Done With Trump and Biden—and Not Sold on DeSantis

Trump-to-Biden voters don't want the olds.
Rich Thau and Matt Steffee
May 20, 2022 5:03 am

Swing Voters Say: ‘Abortion vs. Inflation’ Is a False Choice

It’s complicated.
Rich Thau and Matt Steffee
April 22, 2022 5:30 am

Pennsylvania Swing Voters Aren’t Rushing Back to Republicans

Yet . . .
Rich Thau and Matt Steffee
March 16, 2022 5:37 am

Swing Voters: Biden’s Not Strong, But He’s Competent

Mixed grades on Biden’s handling of Russia's war on Ukraine.
Rich Thau and Matt Steffee