Rich Thau and Matt Steffee

Rich Thau is the president of the research firm Engagious, which specializes in message testing and message refinement for trade associations and advocacy groups. He is also the moderator of the Swing Voter Project, conducted in partnership with Schlesinger Group.

Matt Steffee is vice president of research services at Engagious.

Articles by Rich Thau and Matt Steffee

July 11, 2023 5:31 am

What an Undecided Trump-Biden Voter Sounds Like

Here’s what they’re struggling with.

Rich Thau and Matt Steffee

August 22, 2022 5:32 am

Florida Swing Voters Aren’t Sold on DeSantis or Rubio

Trump-to-Biden voters don’t like the Republican incumbents in Florida.

Rich Thau and Matt Steffee

July 22, 2022 5:32 am

Wisconsin Swing Voters Are Done With Trump and Biden—and Not Sold on DeSantis

Trump-to-Biden voters don't want the olds.

Rich Thau and Matt Steffee

May 20, 2022 5:03 am

Swing Voters Say: ‘Abortion vs. Inflation’ Is a False Choice

It’s complicated.

Rich Thau and Matt Steffee

April 22, 2022 5:30 am

Pennsylvania Swing Voters Aren’t Rushing Back to Republicans

Yet . . .

Rich Thau and Matt Steffee

March 16, 2022 5:37 am

Swing Voters: Biden’s Not Strong, But He’s Competent

Mixed grades on Biden’s handling of Russia's war on Ukraine.

Rich Thau and Matt Steffee