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Rich Thau and Susie Pieper

Rich Thau is the president of the research firm Engagious, which specializes in message testing and message refinement for trade associations and advocacy groups. He is also the moderator of the Swing Voter Project, conducted in partnership with Schlesinger Group.

Susie Pieper is a student at Haverford College and an intern at Engagious.

Articles by Rich Thau and Susie Pieper

December 28, 2021 5:39 am

Swing Voters Don’t Like the January 6 Committee Critics

And they don't like the performative MAGA members of Congress, either.
Rich Thau and Susie Pieper
November 17, 2021 5:30 am

Breaking News: Users Don’t Trust Facebook; Plan To Keep Using It

A conversation with swing voters who don’t trust Facebook, but don't want to unfriend it, either.
Rich Thau and Susie Pieper
September 22, 2021 5:03 am

The Texas Abortion Law Is Only Unpopular If Voters Understand It

Swing-state voters really don’t like the enforcement mechanism of the Texas abortion law. But first, someone has to explain it…
Rich Thau and Susie Pieper