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Rich Thau

Rich Thau is the president of the research firm Engagious, which specializes in message testing and message refinement for trade associations and advocacy groups. He is also the moderator of the Swing Voter Project, which is executed monthly in partnership with Schlesinger Group.


Articles by Rich Thau (page 1)

February 17, 2022 5:32 am

These Are the Issues Swing Voters Care About (And the Ones They Don’t)

Hint: It’s not what they talk about on cable news.
Rich Thau
January 26, 2022 5:15 am

Swing Voters Don’t See the Same Democracy Crisis You See

What democracy crisis?
Rich Thau
October 18, 2021 5:42 am

Biden’s Child Tax Credit May Not Be As Popular As Democrats Hoped

What if giving tax relief to parents is actually an electoral liability for Democrats?
Rich Thau
August 26, 2021 7:00 am

It’s the End of the World As We Know It—And They Feel Fine

What do Trump-Biden voters think about climate change? Not much.
Rich Thau
June 21, 2021 5:24 am

Dems Can’t Run Against the Big Lie in 2022

Trump-Biden voters don't really care about how Republicans keep lying about the 2020 election.
Rich Thau
April 19, 2021 5:40 am

Are Swing Voters Worried About Cancel Culture?

A conversation with Trump-to-Biden voters about cancel culture.
Rich Thau
March 23, 2021 5:35 am

This Is What Trump-Biden Voters Think About the Republican Party

Spoiler: It’s not very nice.
Rich Thau
February 16, 2021 5:25 am

Trump Didn’t Just Lose Swing Voters—the GOP Did as Well

Post-election focus groups show some swing voters are done calling themselves Republicans
Rich Thau
October 13, 2020 5:16 am

Obama-Trump Voters Say the Darndest Things!

They don't endorse kidnapping Michigan's governor. But . . .
Rich Thau
October 5, 2020 5:06 am

Meet the Swing Voters Who Embrace Conspiracy Theories

Crazy has gone mainstream.
Rich Thau