Most of the MSM consumers are going to vote for Biden. They worry about a second Trump term. Negative news, including bad polls, about Biden amplifies fear, which drives clicks, which drives their business model.
Imagine if all the polls said that Biden was up by 15 points. Would we continue to read as much? I don’t think so.
Doom sells. (We even have a term for it… “doomscrolling!” We don’t have “ponyscrolling.”)
Doom sells. Good news doesn’t.
Most of the MSM consumers are going to vote for Biden. They worry about a second Trump term. Negative news, including bad polls, about Biden amplifies fear, which drives clicks, which drives their business model.
Imagine if all the polls said that Biden was up by 15 points. Would we continue to read as much? I don’t think so.
Doom sells. (We even have a term for it… “doomscrolling!” We don’t have “ponyscrolling.”)