

In the early 1980s, Jean Baudrillard was prattling on, in that mostly incoherent way any decent French postmodernist does, about how humanity would disappear into a loud, stupid, dazzling, lurid, ad-sponsored maze of digital mirrors. Genuine meaning would be obliterated, he insisted, by a multimedia flood of display and hyper-spectacle. People would be mesmerized and narcoticized and mentally pulverized by the play of signals and symbolsāsimulacra that arenāt real and donāt resemble anything that is. Concrete realityāyou know, stuff that existsāwould languish, forgotten and disregarded, offscreen and outside.
Baudrillard was above all else a performer and a provocateur. He was a bit of a clown. But perhaps he understood, in line with his view of where things were headed, that under the conditions of modernity only a jester can be a prophet. And sure enough, somewhere along the path we forked into the Baudrillardian future.
In that future, Very Online politicians mistake light shows for āpowerfulā messages (ā#WeStandWithUkraine,ā tweets a diplomat, standing a thousand miles away). Self-professed āthought leadersā compare real-world global adversaries to Star Wars characters (āPutin is Emperor Palpatine,ā in case you were wondering). Television coverage of air-raid sirens in Kyiv cuts to a jingle for Applebeeās Grill + Bar (āadd a liiittle bit of chicken fried . . . some cold beer on a Friiiday night!ā). Civilians in Mariupol and Kharkiv and Kyiv are being shelled and shot and crushed by tanks, while far to the west, keystroke samurai wield memes, emojis, disses, and dunks, ever loyal to their master animosities in a great cyber Sengoku period. Itās a shame that Baudrillard, who died in 2007, is not around to see the circus.
Not all of this is new. There are precedents going back at least to the Gulf War (which Baudrillard flamboyantly declared ādid not take placeā) and the wars in Afghanistan and Iraq. There have been several conflicts overseas since the rise of social media. This time, however, we seem intent on completing our long journey from the desert of the real to the realm of signs. We have submitted, by slow degrees, to the reign of the flashing pixels, a feast of misrule where nothing is solid or stable. Not even our ideas or ideologies. āWhat we are living through,ā Freddie deBoer observes, āis definitional collapse. Our moment is one in which anything is possible because nothing means anything.ā
Baudrillard saw that in the era we now inhabit, āsign valueā would displace āuse value.ā Better to have a hundred-thousand Instagram followers than to know how to fix a toilet or raise a child. But thereās more to it than that. Weāre losing touch with truth itself. The internet spreads information, information begets uncertainty, and uncertainty breeds suspicion. āUncertainty is an acid, corrosive to authority,ā writes Martin Gurri. āOnce the monopoly on information is lost,ā therefore, āso too is our trust.ā Ruling classes have understood (and lamented) this dynamic since at least the Reformation. Today, though, the process is accelerating.
Call it liquid modernity. The death of taboo. The culture of inversion. The suicide of the West. Itās hard to pin down, but itās something to do with the demise of shared myths, the splintering of cultural narratives, the questioning of authority, the denigration of sincerity, and the disappearance of the sacred.
Whatever it is that weāre losing, itās not coming back. We canāt order it to return. We canāt legislate it back to life. Most of all, the powerful canāt just demand that regular people behave as though it were still there. The cynicism, the nihilism, and the Pepe memes are spreading, and weāre not sure what to do.
And yet: Reality exists, whether we act like it or not. Itās not the virtual carnival. Itās not a game. That dead six-year-old on the screen really is dead. Putin really is a maniacal warlord. Some commentators on the American right really do, at this point, see Putinās Russia and the ādecadentā West as moral equals. Donald Trump really is a massive Putin stan. Following Putinās lead, Trump really is building a thuggish cult of personality. And Trump really is the favorite to be president of the United States in three years.
Thatās the thing about the āend of historyāāone of the most misunderstood concepts in our glib, shallow, Twitter-driven discourse. When he coined the phrase near the end of the Cold War, Francis Fukuyama wasnāt promising that weād live happily ever after. Some people, Fukuyama warned in the neglected final part of his famous book, will always āwant to risk their lives in a violent battle, and thereby prove beyond any shadow of a doubt to themselves and to their fellows that they are free.ā
What Fukuyama was arguing is that in stumbling upon liberalism, a political theory that stands for civil rights, pluralism, tolerance, accountable leadership, and human dignity, we found a pretty great system of governance, and that weād do well not to screw it up. We can easily regress, by Fukuyamaās lights, into, say, a system of gang rivalry and warrior aristocracy. What we canāt do is advance to some utopian system that provides what most of us wantāpeace and prosperityābetter than liberal democracy does.
You can accept that modernity is leaving us deracinated, in some vague but palpable way, and that we should begin to fumble toward new stories and rituals, yet still acknowledge how good we have it. Indeed, itās crucial that we appreciate where we stand.
Across the West, free speech, due process, and the rule of law are alive, if not altogether well. They remain worth fighting for. Letās feel some gratitude. More than that, letās revive the taleāmost of it true!āof the stunning success of liberalism. Then letās reject the false equivalences, drawn by liberalismās disillusioned detractors, between fallible liberal governments and malign authoritarian ones. And letās not get carried away romanticizing a more coherent, more meaningful past that may not in fact have existed.
We might even put in a word for the internet, which, in its brief existence, has spread immeasurable knowledge, connected billions, and even helped slay a dictator or two.
Thus begins the road back to reality.