The production values on Apple TV shows have always been incredible, even when the scripts get a little squiffy, hinting that long-term it’s all just a way to position the brand as high-tech excellence and ultimately sell more machines. I agree, though, that pouring cold water on the potential promotion value of a full theatrical run see…
The production values on Apple TV shows have always been incredible, even when the scripts get a little squiffy, hinting that long-term it’s all just a way to position the brand as high-tech excellence and ultimately sell more machines. I agree, though, that pouring cold water on the potential promotion value of a full theatrical run seems like an odd choice. Movies seem more special, more worth our time if they’ve been properly put through the theatrical ringer. And when you’re scrolling through the detritus on a streaming device and you spot something that was a big theatrical splash, even if you’re not personally tempted to watch it just then, you notice it’s there and it makes you feel the streamer has more cred. Lots of good stuff on Apple TV, it’s a shame they’re not getting the viewership. I always thought they’d buy Netflix or something similar, but ultimately they don’t necessarily want to water down the brand and I think it all comes down to selling tech.
The production values on Apple TV shows have always been incredible, even when the scripts get a little squiffy, hinting that long-term it’s all just a way to position the brand as high-tech excellence and ultimately sell more machines. I agree, though, that pouring cold water on the potential promotion value of a full theatrical run seems like an odd choice. Movies seem more special, more worth our time if they’ve been properly put through the theatrical ringer. And when you’re scrolling through the detritus on a streaming device and you spot something that was a big theatrical splash, even if you’re not personally tempted to watch it just then, you notice it’s there and it makes you feel the streamer has more cred. Lots of good stuff on Apple TV, it’s a shame they’re not getting the viewership. I always thought they’d buy Netflix or something similar, but ultimately they don’t necessarily want to water down the brand and I think it all comes down to selling tech.