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Donald Duncan's avatar

“We were selling something Republicans don’t want to buy: DeSantis,” the consultant said.

Too bad we didn't get a name here, since this encapsulates the entire futility of DeSantis's run for the presidency. A man with little political experience (which showed immediately on the campaign trail), with almost none of the required personal characteristics a politician needs - what in the world made him, or his backers, or his campaign workers, think he could take on a personality cult leader and win?

A New Yorker piece in August highlighted the inverse (perverse?) dynamics of this campaign:

"Across several months, the source familiar with the campaign said that it consistently struggled to find a message critical of Trump that resonated with rank-and-file Republican voters. Even attaching Trump’s name to an otherwise effective message had a tendency to invert the results, this source said. If a moderator said that the covid lockdowns destroyed small businesses and facilitated the largest upward wealth transfer in modern American history, seventy per cent of the Republicans surveyed would agree. But, if the moderator said that *Trump’s* covid lockdowns destroyed small businesses and facilitated the largest upward wealth transfer in modern American history, the source said, seventy per cent would disagree."

Why didn't he accept the inevitable, and throw in the towel then?

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