The Bulwark
StoreFAQ
Sign InJoin
HomeWatchNewslettersShowsChatSpecial ProjectsEventsFoundersArchiveAbout
The Triad

Here Are Five Rules for the Media When They Cover Trump

This isn’t rocket science, people.

Jonathan V. Last's avatar
Jonathan V. Last
May 11, 2023∙ Paid
Upgrade to listen8 minutes
258

Tonight on the livestream I’m going to talk with Will Saletan and Adam Keiper about the CNN town hall, the E. Jean Carroll verdict, and Will’s Lindsey Graham opus.

But it’s at a special time: 9pm in the East.

Only for members of Bulwark+.


(Photo by Ethan Miller/Getty Images)

1. How to Do Journalism

There are a lot of people who have made a lot of money in recent years shouting about the bIAsEd mEDiA. They are worried about media “narratives” and Twitter “censorship.” What these people—the Andrew Sullivans and Matt Taibbis and Glenn Greenwalds and Bari Weisses of the world—never seem to worry about is the structural problem that Trump 2024 presents to the media.

Here is how I summed it up three years ago:

We are on the cusp of a media crisis that no one is talking about.

As we move toward 2024, the big concern should be how the media would cover an openly anti-democratic presidential candidate. Would they treat said candidate as a danger to America? Or would they attempt to remain neutral and pretend that he was just another generic politician doing normal political things?

If this scenario comes to pass, that would be something entirely new in media.

And it’s not clear to me that anyone is really gaming this problem out yet.

The CNN town hall with Trump was a reminder of why we sell the t-shirt.


Coming up with rules for how to cover an openly anti-democratic presidential candidate isn’t hard.

First, you break the media into buckets for broadcast and print.

Broadcast: Don’t Do It Live

  1. Never give Trump access to live air where he can filibuster and lie without adequate accountability.

  2. When presenting Trump through recorded clips, aggressively fact check him in post-production, preferably with video sourcing.1

  3. Do not edit out his wilder statements and create a sanitized version of Trump for broadcast. Present his craziest stuff to the audience and contextualize it.2

Join Bulwark+ to unlock the rest🔓

Become a paying member of The Bulwark to get access to this post and other subscriber-only content. A subscription gets you:

  • Unlimited access to articles and newsletters including The Triad by JVL and Receipts by Catherine Rampell.
  • Ad-free editions of our shows (with transcripts) and member-only shows like The Secret Podcast.
  • Plus community chats and commenting features. Your support helps keep our work sustainable and available to those who cannot afford a membership. Cancel anytime.
Join
Already a paid subscriber? Sign in

Sign up to get a FREE daily dose of sanity in your inbox.

The Bulwark
HomeWatchShowsChatSpecial ProjectsEventsFoundersArchiveAbout
Get the Bulwark appInstagramFacebookYouTube
© 2026 Center Enterprises, Inc. All Rights Reserved.Powered by Substack.
Privacy∙Terms∙Collection notice