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lisa orlando's avatar

I beg Mitch, and everyone else, to read The Political Brain by Drew Westen. The research has already been done and it’s brilliant. Whatever the Clinton campaign said, their ads didn’t focus on the economy. They focused on emotion: getting people to identify with Bill, the way they identified with Reagan (and, even more horribly, with Trump). Republicans are so good at this, and most Democratic candidates aren’t. Please find us another Bill!

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