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Rajeev's avatar

They had their purpose and they got under Trump's skin. It is so hard to accurately access how any group impacts an election. They all say that they were important on the margins and they all have ad-buys. The Lincoln Project had good ads and were creative with their anti-Trump campaign.

Every time a candidate wins every consulting group, PAC, or demographic take credit. The reality is these ad groups I don't think have the same impact they did when Television was a bigger deal. Now we are all saturated by ads, promos, and information that I can't say confidently that ad-buys work. I think old-fashioned get people to the poll operations are the most important and the state Democratic parties have always been great at that.

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