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Yeah, but before that, the original market for civilian "assault rifles," including the term, was cultivated in the late '70s and '80s, by gun manufacturers and publishers. Literally the same words that would get you mocked, twenty years later, for supposedly not knowing the difference between full and semiautomatics, were on the covers of gun-industry publications. When the AWB was debated, "gun rights" people derided it as being concerned with "scary" military stylings - which had been *exactly the intended image* for the Soldier of Fortune cosplay market.

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