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Noem's script (dhs.gov/medialibrary/as…) could've been workshopped by the satirical DPRK New Service account. Start w/backdrop wall-to-wall flags & praise for Dear Leader, add some tough threats, all over video of mugshots, caravans!, drug packets, guns, cop cars w/lights flashing... Soothing yet so informative [eyeroll]
Univision shares …
Noem's script (https://www.dhs.gov/medialibrary/assets/videos/58918) could've been workshopped by the satirical DPRK New Service account. Start w/backdrop wall-to-wall flags & praise for Dear Leader, add some tough threats, all over video of mugshots, caravans!, drug packets, guns, cop cars w/lights flashing... Soothing yet so informative [eyeroll]
Univision shares the risks of all commercial media these days but is a unique target given its audience. How to balance the common sense & mission of informing that audience about the real level of threat of deportation & civil rights violations, versus becoming a tool in the regime's propaganda campaign to motivate self-deportation & promote "less-than" status for Latinos (e.g., anyone who talks or looks foreign, best to ship 'em all out and sort 'em out somewhere else)? Adrian provides some insight into how people on this knife edge are trying to deal.
Beyond my capabilities to advise Univision. They're likely able to inform & alert their viewers and still promote awareness of legal rights & report on the propaganda. Disclaimers after each paid DHS ad? Coordinating placement of public service ads to run with DHS spots? Localized alerts with real-time updates on immediate activity by DHS/ICE, just like live coverage of fires or other police actions? As in the news spot Adrian linked, the network has capable talent to present the full picture, not just the paid, govt-sponsored slant.
Some fact checking of the DHS ad also seems appropriate - like in the day when TV cigarette ads ran with surgeon general warning at the end, or current ads for gaming & alcohol that remind to partake responsibly. Noem's script has some very misleading statements that call out for correction:
"If you leave now you may have an opportunity to return." ("may" but prolly not)
"Follow the law and you'll find opportunity." (only a tiny %age of those who seek it will find)
"America welcomes those who respect our laws." (again, only a small # of those)
...really need to caution re: the truth of these - e.g., https://www.americanimmigrationcouncil.org/research/why-don%E2%80%99t-they-just-get-line