It is largely ineffective in our contemporary culture and media environment... especially once it gets folded, bended, stapled, and mutilated by the media. I say this from the perspective of someone who has studied/taught rhetoric and persuasion for decades.
There are not a lot of independent people out there. There might be a fair number…
It is largely ineffective in our contemporary culture and media environment... especially once it gets folded, bended, stapled, and mutilated by the media. I say this from the perspective of someone who has studied/taught rhetoric and persuasion for decades.
There are not a lot of independent people out there. There might be a fair number of people who are not registered R or D and who call themselves independent--but they aren't really any more persuadable than a D or an R--they just jump back and forth between D and R on the basis of how they perceive things going for them when the time comes to cast their vote... at least, that is what the data and research says.
Persuasion is difficult and persuasion on the basis of reason or argumentation (vice emotional appeal or appeals to identity) especially so.
Voting behavior is largely non-rational and based upon identity and emotion rather than policy or actual results.
This is why D messaging usually sucks. They are too busy trying to be rational and make policy arguments. The Rs know that is a losing game.
Understood re voting behavior. But I would hate it for the Dems to become like Rs. there has to be a way to touch voters' emotions in a different way - the better angels of our nature?
It is largely ineffective in our contemporary culture and media environment... especially once it gets folded, bended, stapled, and mutilated by the media. I say this from the perspective of someone who has studied/taught rhetoric and persuasion for decades.
There are not a lot of independent people out there. There might be a fair number of people who are not registered R or D and who call themselves independent--but they aren't really any more persuadable than a D or an R--they just jump back and forth between D and R on the basis of how they perceive things going for them when the time comes to cast their vote... at least, that is what the data and research says.
Persuasion is difficult and persuasion on the basis of reason or argumentation (vice emotional appeal or appeals to identity) especially so.
Voting behavior is largely non-rational and based upon identity and emotion rather than policy or actual results.
This is why D messaging usually sucks. They are too busy trying to be rational and make policy arguments. The Rs know that is a losing game.
Understood re voting behavior. But I would hate it for the Dems to become like Rs. there has to be a way to touch voters' emotions in a different way - the better angels of our nature?