There is a strategic piece to the streaming bundles issue that i think will tell someone a lot about where to position for 2030: by offering the option to subscribe to other services through their own services, Amazon and Apple generate huge data streams about their own customers who choose to use that convenience. I don’t think the aest…
There is a strategic piece to the streaming bundles issue that i think will tell someone a lot about where to position for 2030: by offering the option to subscribe to other services through their own services, Amazon and Apple generate huge data streams about their own customers who choose to use that convenience. I don’t think the aesthetics work well yet - I, for one, find it much less confusing to avoid dealing with the clutter of the “entry” screens on either site and deal directly with each streamer, but 1) I may be an anomaly; 2) Amazon and Apple might focus on some clean up to encourage data availability; and 3) they might offer some bundling discounts to encourage the same. Or????? I am fascinated by what Amazon/audible is doing, both in the auditory-only and in its (still minimal) integration with Amazon the parent through Kindle and, I spy, with streaming through the books-coming-to-screen. Does it make it easier for me to buy? Maybe. Does it make it easier for them to know what to offer me for sale? You betcha! Think of what that can do for their advertising rates, especially when we don’t DEMAND discounts for offering up our data-nakedness!
There is a strategic piece to the streaming bundles issue that i think will tell someone a lot about where to position for 2030: by offering the option to subscribe to other services through their own services, Amazon and Apple generate huge data streams about their own customers who choose to use that convenience. I don’t think the aesthetics work well yet - I, for one, find it much less confusing to avoid dealing with the clutter of the “entry” screens on either site and deal directly with each streamer, but 1) I may be an anomaly; 2) Amazon and Apple might focus on some clean up to encourage data availability; and 3) they might offer some bundling discounts to encourage the same. Or????? I am fascinated by what Amazon/audible is doing, both in the auditory-only and in its (still minimal) integration with Amazon the parent through Kindle and, I spy, with streaming through the books-coming-to-screen. Does it make it easier for me to buy? Maybe. Does it make it easier for them to know what to offer me for sale? You betcha! Think of what that can do for their advertising rates, especially when we don’t DEMAND discounts for offering up our data-nakedness!