🚨A Very Special Note from JVL🚨

I’ve got a secret. And it’s not a podcast. 😉

Hey fam. I’ve been hinting for MONTHS about a secret project. Today I can tell you about it.

Sarah wrote a book.

It’s called How to Eat an Elephant. I know—great title. Before I tell you more, do me a favor: Pre-order it. RIGHT NOW.

The way publishing works these days is that everything hinges on the number of pre-orders a book gets. If How to Eat an Elephant gets a boatload of pre-orders, then Amazon and Barnes & Noble will promote it more heavily; it’ll get on the New York Times list; and then a virtuous cycle kicks in.

No pressure, but the success of Sarah’s book hinges on the Bulwark community coming through for us.¹

Also, today is Sarah’s birthday. Ordering a copy of H2E² (I’m going to make H2E² happen) is the best present you can give my best friend.

I’ve read the book cover-to-cover² and it’s great. Most books by Famous Media Personalities suck. They aren’t even real books. But this thing sings. It’s smart. It’s funny. It’s profound. The elevator pitch:

How to Eat an Elephant is a grand unified theory of how to destroy Trump’s Republican party.

It’s also a love letter to the Bulwark community. She wrote it for you guys because she knows how hungry people are to get out of the JVL Doom Loop^TM and claw our way back into the light.

I’m going to bug you about this book a lot in the coming months because it’s personally important to me for Sarah to succeed. But also because it’s important for the country to grapple with the strategy she’s developed.

I never give you guys the hard sell, but today is different. It’s a real ask. Pre-order How to Eat an Elephant and help me launch this book into a place where everyone will see it, so we can get to work.

I cannot thank you enough for supporting us.

xoxo,
JVL

1. Not that you need to think about this, but also: If How to Eat an Elephant is a bestseller, then it becomes easier for other Bulwark writers to get books published.

2. Never let your best friend become your editor. 🫠