re: the pay it forward tickets, I confirmed one thing that I think is important (namely, that the box office total doesn't increase when someone scans the QR code and buys the pay it forward ticket, it increases when someone redeems one of the vouchers for a free ticket) but there's one thing I couldn't quite nail down (the percentage of…
re: the pay it forward tickets, I confirmed one thing that I think is important (namely, that the box office total doesn't increase when someone scans the QR code and buys the pay it forward ticket, it increases when someone redeems one of the vouchers for a free ticket) but there's one thing I couldn't quite nail down (the percentage of tickets overall that were "pay it forward" redemptions vs the percentage of tickets purchased at the theater or online). But yeah, it's a really interesting business model and I think more people should understand exactly how it works.
re: the pay it forward tickets, I confirmed one thing that I think is important (namely, that the box office total doesn't increase when someone scans the QR code and buys the pay it forward ticket, it increases when someone redeems one of the vouchers for a free ticket) but there's one thing I couldn't quite nail down (the percentage of tickets overall that were "pay it forward" redemptions vs the percentage of tickets purchased at the theater or online). But yeah, it's a really interesting business model and I think more people should understand exactly how it works.