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Bruce Lawrence's avatar

I once saw Rush Limbaugh as a guest on Charlie Rose's show. I had heard Rush's radio program a few times because my mom listened to it sometimes. But he seemed like a different person with Rose. Instead of his usual appeals to the emotions, he was making intelligent, rational arguments. That's when I realized Rush is a really smart guy who knows how to size up an audience and speak to them in their own language. Unfortunately, his radio audience was not in the intellectual league of Rose's PBS audience, so he spoke to them in visceral rather than intellectual terms.

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