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R Mercer's avatar

And yet lost the Presidency or not won it several times. Your messaging likely isn't effective if you lose. The context is important. Who you have to shift is important. Our system renders winning the most votes (overall) meaningless.

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Liberal Cynic's avatar

That's a different problem than messaging, imo.

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R Mercer's avatar

No, it isn't.

If your messaging is EFFECTIVE you move the right people in the right locations to win in those necessary locations.

Yes, it is more complex than that, this is the TLDR version.

The larger PR aspects are even more troubling.. remember that these are the people that brought you defund the police and other similar things that (despite the in-party pushback) captured the popular consciousness. Kind of the actual REVERSE of effective messaging.

messaging takes into account not only what YOU want to say and how you want to move people--it also takes into account what your opponents will do and it takes into account the context of the larger system (limitations and options) and the qualities and identities of the target audience.

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