I think the issue is a little different. The adds pushing Gibbs were targeted not at the general electorate which might be moved thereby toward the non-coup party, but at the deepest red meat-eaters in the MAGA-addled Republican base. The intent and effect was to get them fired up, into their pickups and out to the polling places.
I think the issue is a little different. The adds pushing Gibbs were targeted not at the general electorate which might be moved thereby toward the non-coup party, but at the deepest red meat-eaters in the MAGA-addled Republican base. The intent and effect was to get them fired up, into their pickups and out to the polling places.
In short: the Dems effectively donated money to amplify MAGA enthusiasm and committment --with negligible countervailing benefit in the general election. Those Gibbs voters are not going to stay home in November, and they aren't going to be lukewarm about their guy.
Effectively all the DNC did with that money was poke a stick into the hornets' nest.
I think the issue is a little different. The adds pushing Gibbs were targeted not at the general electorate which might be moved thereby toward the non-coup party, but at the deepest red meat-eaters in the MAGA-addled Republican base. The intent and effect was to get them fired up, into their pickups and out to the polling places.
In short: the Dems effectively donated money to amplify MAGA enthusiasm and committment --with negligible countervailing benefit in the general election. Those Gibbs voters are not going to stay home in November, and they aren't going to be lukewarm about their guy.
Effectively all the DNC did with that money was poke a stick into the hornets' nest.