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SandyG's avatar

You are most welcome for the article, Mr. Pants (should I just call you "Cranky"?), and thank you for the Bernays link.

I was first introduced to the notion of "conspicuous consumption" during the anti-Viet Nam War years where my generation rejected the norms of the 50s and early 60s and that included the materialism recounted in Galbreath's "The Affluent Society" (1958).

In my later years, I learned about journalist Samuel Strauss who said in the mid 1920s, "Formerly the task was to supply the things men wanted; the new necessity is to make men want the things which machinery must turn out if this civilization is not to perish" (https://www.theatlantic.com/magazine/archive/1924/11/things-are-in-the-saddle/648025/). Apparently, Bernays was influenced by Strauss.

As to your last paragraph, I think the desire for status, that the consumer economy exploits, exists in the un-self-reflective human being. Advertisers figured that out. It drives more of our behavior than relationships.

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Apr 13, 2024
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SandyG's avatar

Good point re software, Ms. P. Tell me more about "the aware and self-reflective are manipulated by the digital economy". I'm curious as to how you know this? Two of my friends got their enlightenment training with me in the 1970s. It stuck for me, but I've seen them falling for the manipulation in the last few decades.

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Apr 14, 2024
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SandyG's avatar

Looks fabulous, thank you, Ms. Pants.

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