
āAlright, Iād like to welcome, umm, Gov. DeSantis, uh, for this historic āweāre just trying, just trying to get it going because itās āthereās just so many people. Itās unfortunate. Iāve never seen this before.ā ā Elon Musk last night, right before the audio cut out again.
Other than that, Mrs. DeSantis, how was the show?
Happy Thursday.
Surely there have been worse clusterf*cked campaign launches than the one we saw last night, but so far, no one can remember any of them.
What could go wrong? we asked in yesterdayās Morning Shots.
As it turns out, almost everything: from concept, to execution, to content. Florida Beta Man abased himself to Erratic Oligarch, only to discover that said oligarch had apparently fired all of the people who were supposed to keep his fail-site from glitching, crashing, and goat-roping.
āAs presidential announcements go,ā quipped veteran campaign guru Stuart Stevens, āthis is the three stoned guys who couldnāt get a date in their dorm room on Saturday night version.ā
In other words: What we heard last night was a botch, wrapped in humiliation, stuffed into the backseat of a clown car. Other than that, the DeSantis presidential launch went great.
(We discussed the online omnishambles on a special Bulwark livestream last night. You can watch it here.)
But donāt take our RINO word for it. Hereās Fox News:
Fox followed that up with this troll:
Elsewhere, the reviews ranged from derisive to scathing:
The Telegraph: āCrackling voices that sounded like a pre-war wireless: DeSantis launch marred by Twitter shambles.ā
CNN: āGlitches, echoes and āmelting the serversā crash DeSantisā campaign launch on Twitter.ā
Yahoo: āDeSantis debacle: Twitter Spaces presidential announcement marred by technical problems.ā
Daily Beast: āVery Online and Very Glitchy: DeSantis Announces for President.ā
Reuters: āRon DeSantis joins White House race, tripped up by chaotic Twitter launch.ā
The Twitter broadcast of the hour-long interview, which had been intended as the formal launch for the DeSantis campaign, lost sound for extended stretches and thousands of users were either unable to join or were dropped.
[For] a politician credibly accused through the years of being incorrigibly online ā a former DeSantis aide said he regularly read his Twitter mentions ā the event amounted to hard confirmation, a zeitgeisty exercise devolving instead into a conference call from hell.
Inside Twitter, employees had been alarmed by Mr. Muskās turn into politics and whether the social media site could handle the influx of traffic, three employees said. There was no planning for what are known as āsite reliability issuesā for the event with Mr. DeSantis, two of the people said, and workers were prepared to do whatever they could to keep the social network running.
āThis was a fuck-up, plain and simple⦠Once the system was working ā though it still sounded like a low-rent version of the Joe Rogan Experience podcast ā it was then made worse by the avoidable bloviating of its junior varsity moderator David Sacks and cack-handed political kingpin Elon Musk, neither of whom can escape their me-me-and-also-me proclivities, which is a fatal flaw if you want to make actual media. (pro tip: STFU and listen since DeSantis, however charmless, was allegedly the center of the action).
Politico Playbook: āWhy DeSantisā disastrous launch matters.ā
Letās be clear: This was a bad night for DeSantis.
It was supposed to be a tabula-rasa moment ā a chance to reset the narrative around his campaign, which has seen its poll numbers drop and Trumpās lead widen. It was a moment to project strength and competence and give his donors and supporters a reason to get excited again.
Instead, a different narrative is taking hold ā¦
**
The Orange God Kingās response? āTrump Posts IMPOSSIBLY Insane Fake Audio of Hitler, Soros, and Himself Crashing DeSantis Campaign Announcement.ā
Trump posted the fake Twitter Spaces parody video on Truth Social following DeSantisā 2024 presidential campaign launch disaster on Twitter.
In the video, Soros, Musk, DeSantis, Schwab, Hitler, and the Devil can be heard squabbling with each other over who gets to speak.
Totally normal, and not at all dangerously insane.
Of course, the usual folks tried mightily to polish this turd. But you could tell that their hearts werenāt really into it.
But, with all due respect to the crank, it was, in fact, a bad idea for a campaign to do this.
As David Frum explained on Wednesdayās Bulwark podcast, the GOP primary is essentially a contest for dominance ā and going on Muskās Twitter Spaces was an act of subservience.
FRUM: DeSantisās message is āI wonāt back down. I am so tough.ā But every time we encounter him in the presidential campaign context, we see him flinching and cowering a little bit. Turning to Elon Musk for protection, refusing to engage with Donald Trump. . . .
At every turn, Donald Trump is displaying dominance. And Ron DeSantis is displaying dominance aversion. And so are the others.
Thereās been this pundit argument: Is it better to sort of deflect Trump and ignore him or to fight him? And there are a lot of smart people who make the point.
āWell, why donāt you let him burn himself out and let him throw his punches?ā But once you understand youāre in a dominance contest. Good luck. You canāt do that.
There is just one question: Who is mean enough and tough enough to deal with Trump? And that doesnāt mean responding to every provocation because there isnāt world enough and time to do that. But at some point, you have to stand up and say no more, and hit back, and hit back so hard that you establish your credit with Republicans as someone who canāt be pushed around.
I have this theory that every campaign has a secret slogan that defines what itās really about. And DeSantisās secret slogan was Weak on dictators, tough on Mickey Mouse.
Here we get to Frumās Leroy Brown suggestion:
One of the things that is strange is as obnoxious and provocative as the DeSantis campaign has been, itās actually been kind of a risk-averse campaign because theyāve never said, āWe either beat Trump or we lose to Trump.ā . . .
And if youāre going to beat him, you have to go to his area of strength, which is ā heās Leroy Brown.
Heās the meanest guy in town. And you have to do to Leroy Brown, what was done to Leroy Brown in the Jim Croceās song, which is leaving him looking like a jigsaw puzzle with a couple of pieces gone. And if you canāt do that, then Leroy Brown is going to do it to you, and you will look like the jigsaw puzzle with a lot of pieces gone.
You can listen to our whole conversation here.
Answering Nate Silver
The number-cruncher is puzzled.
This led to the usual banter suggesting that NeverTrumpers (like those of us at The Bulwark) were actually rooting for Trumpās nomination. Normally, Iām loath to speak for my colleagues at The Bulwark ā a motley crew of independent and idiosyncratic thinkers ā but in this case, I feel confident in saying that NO ONE⦠as in NO ONE⦠wants Trump to win. And if this means voting for Anybody But Trump, weāre there for it.
But this doesnāt mean that weāre going to make goo-goo eyes at inept or morally challenged alternatives. So, letās go back to what Nate Silver found to be āpretty amazing.ā
My colleague Sarah Longwell responded to his amazement: āPretty wild that a bunch of people who disdain Trump don't love the people who imitate, support, and create permission structures for him. And who are now running incompetent Trump-lite/Trump-affirming campaigns that do more to help Trump than defeat him. Amazing.ā
Hoarse Whisperer: āI, too, find it beguiling when people who donāt like a thing also donāt like other things just like it.ā
Damon Linker: āThe dumbest thing I hear on here every day is the line, āThe Never Trumpers desperately need Trump for their grift.ā Maybe they just don't like what the GOP has become since Trump took it over and so won't throw in [with] a mini-Trump who would also be bad?ā
Tim Miller: āItās amazing that the Never Trump crew would treat candidates who have spent 8 years as Trump apologists with disdain? Pretty low bar for amazement! Itās right there in the name!ā
David Frum: āThis whole question, āwhy won't the Never Trumpers stand up for DeSantis?ā is absurd. DeSantis is losing the nomination to Trump because DeSantis won't stand up for DeSantis.ā
Centrism Fan Acct: āHmm why could the people who oppose Trump also not care for the people who constantly suck up to him, push all of his lies and try to mimic his extremism? It is a total mystery.ā
āNo oneā¦as in no oneā¦wants Trump to win. And if this means voting for Anybody But Trump, weāre there for itā.
To all my Bulwark friends- I think we can agree that the current Republican Party represents an ongoing threat to our democracy. I donāt know if the party is salvageable but I do know that as long as the GOP keeps winning elections, they have noā¦as in zeroā¦motivation to change. So, how about thisā¦you stop voting for republicans, any and all republicans, until they loose enough elections and are brought to their senses. If the GOP goes back to being a normal party, then vote for all the republicans you want. Until then, you need to vote for dems or independents. A hard pill to swallow, but a necessary one.
When I was in 8th grade I ran for student council president of my middle school. My family didn't own a printer so I wrote out hundreds of "Vote for Maggie!" stickers with colored Sharpies.
And my launch was better than DeSantis' launch. And, not to brag, but I had the 3rd and 4th grade vote on lock because they all knew me as a crossing guard for the safety patrol.