The Bulwark
The Focus Group
It Just Didn’t Smell Right (with Benjamin Ginsberg)
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It Just Didn’t Smell Right (with Benjamin Ginsberg)

Donald Trump convinced about a third of the country that the 2020 election was rigged - this is commonly referred to as the “Big Lie.” It sure seems like a problem to Sarah.

Ben Ginsberg, former legal counsel to the presidential campaigns of George W. Bush and Mitt Romney, joins Sarah to listen to both MAGA voters and swing voters talk about the Big Lie. We cover how MAGA voters think the election was stolen, how swing voters talk to their MAGA family members, and what Ben thinks might be done about all of the mistrust in o…

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The Bulwark
The Focus Group
Audio
Video
Sarah Longwell has conducted hundreds of hours of focus groups all across the country. She and a series of guests take you behind the glass to hear real focus group participants. Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events.
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