Ben Smith joins The Michael Steele Podcast to discuss his book, "TRAFFIC: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral."The pair discuss the early days of digital media, and the rise and fall of news sites like Buzzfeed News, how controversy drives traffic and virality and Buzzfeed's decision to publish the Steele Dossier.
Check out the book here: https://www.amazon.com/Traffic-Genius-Rivalry-Delusion-Billion-Dollar/dp/0593299752
If you enjoyed this podcast, be sure to leave a review or tell a friend!
Follow Ben Smith @semaforben
Follow Michael Steele @MichaelSteele
Follow the podcast @steele_podcast
The Bulwark
Audio
The Bulwark is home to Sarah Longwell, Tim Miller, Bill Kristol, JVL, Sam Stein, and more. We are the largest pro-democracy bundle on Substack for news and analysis on politics and culture—supported by a community built on good-faith.
The Bulwark is home to Sarah Longwell, Tim Miller, Bill Kristol, JVL, Sam Stein, and more. We are the largest pro-democracy bundle on Substack for news and analysis on politics and culture—supported by a community built on good-faith. Authors
Recent Episodes












