This week I’m thrilled to be joined by Jacob Navok, the CEO of Genvid Entertainment, to discuss his company’s new partnership with DC Comics, DC Heroes United. A combination mobile game and Justice League television show, DC Heroes United is a fascinating hybrid entertainment experience, one that Navok has been working on in various forms for years now.
The first 20 minutes or so of the show are largely about DC Heroes United; after that, we discuss the evolution of this sort of interactive gaming/viewing more broadly, including earlier experiments on Facebook and with properties like The Walking Dead and Silent Hill. It’s a fascinating new arena of entertainment, and I hope you learn something about how the next generation is interacting with media even if you’re not that interested in the properties themselves.
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Wow. Once again I've listened to one of your podcasts in its entirety about something I am not likely to indulge in (having never been a gamer) and didn't fully understand but found interesting, nevertheless. The thing that struck me the hardest was the discussion about the necessity of continuously supplying content in order to keep the gamers engaged. It brought to my mind this modern need for instant gratification, a mental health disease to which I myself have succumbed in this age of online distractions. I need to return to reading books that are printed on paper. But, you know, the library's across town and my phone's right here....
Xander Crews is Superman now?
We need an interactive governance game